About Us
The Original & Best Since 1998
Celebrating 25 Years
Driven by a desire to improve traditional putty, Aaron Muderick taught himself chemistry and physics in order to craft Thinking Putty® and built a custom factory to manufacture it.
Over the last 25 years, his personal hobby has successfully evolved into an international business dedicated to high-quality products and community giving.
Our Story
For as long as I can remember, I always had a penchant for putty. While I enjoyed the one that immediately comes to most people’s minds, it was created for mass market in 1957 and left much to be desired. This was 1998. I figured with all the advances in science and engineering made in the last 30 years, there had to be ways to improve it. So began my quest...
I taught myself chemistry. I learned a bit about physics. And after a whole lot of experimenting, my first batch of Thinking Putty® was born!
I quickly realized that this product was so unique and the creation process so sensitive, I was going to have to build my own factory to make it.
So that’s just what I did. And as my business grew, so did my desire to give back to my community. Now 25 years later, it has been an honor to make Thinking Putty® and Land of Dough® products whose quality, beauty, and hand feel stand above and beyond. Today, I look back stunned at how my hobby turned into an international business touching so many lives.
Our Awards
The success of Crazy Aaron’s did not happen overnight. Starting from a small company with a handful of employees, we have grown into a top brand in the toy industry.
We are so grateful that our commitment to quality and made in the USA production has been recognized by industry leaders. Take a moment to check out our awards and recognition!